Curating memories.

In september 2025 CAP Events has proudly organized the 4th Coca-Cola Europacific Partners Wholesale Incentive for The Netherlands in a row. Following Monaco, Turin, and Edinburgh, we welcomed 80 participants to Sardinia. We designed a tailor made program that combined sustainability, authentic experiences, connection with great food & drinks. The journey began with a warm welcome at an eco-resort, where the focus was on sustainable food and hospitality. A spectacular sunset evening at a beach club set the tone for the days ahead. We offered a choice of activities; hiking, e-mountain biking, and water sports. Followed by a farm-to-table dinner at an agriturismo with live music. Guests embarked on a unique treasure hunt with 8 boats through the crystal-clear waters of the Maddalena Islands. The weekend was concluded with a memorable lunch.

In June 2025 CAP X Events had the pleasure of organizing a truly special two-day experience in the fantastic settings of Monaco and Saint-Jean-Cap-Ferrat for an international investment fund and their valued clients and partners. We kicked off with a welcome cocktail at the elegant Wine Palace Monte Carlo , where 80 guests enjoyed fine wines and conversation overlooking the Port Hercules. The day after was for cocktails and conversation around the pool of a private villa in Saint-Jean-Cap-Ferrat, followed by an unforgettable garden dinner under the stars, catered by the exceptional team of Le Catering JRI. From concept to execution, every detail was designed to create moments of connection, celebration and appreciation.

In October 2024, CAP Events orchestrated an unforgettable corporate incentive in Scotland for Coca-Cola European Partners. The group began their journey on a Friday morning, flying into Edinburgh for a vibrant Pub & Food Tour. While exploring the stunning city, the group enjoyed Scottish delicacies such as haggis, highballs and cheese, culminating in an evening of darts at the Flight Club. Just before midnight, the group arrived at the enchanting Gleneagles Hotel, where they were greeted with warming hot toddies. The next day offered a choice of personalised activities including clay pigeon shooting, walking in the Scottish Highlands, golf on the famous PGA course, archery and air rifle shooting and fly fishing on a picturesque Scottish loch. The highlight of the weekend was a spectacular Scottish Gala Dinner, where every man wore a traditional kilt and a piper played moving music. The incentive concluded with a classic pub lunch of fish and chips before the group returned to Amsterdam with memories to cherish.

In collaboration with PSV Eindhoven, CAP Events hosted an extraordinary weekend in Monaco for 120 sponsors, combining luxury, entertainment and the thrill of football. The group arrived on Friday afternoon and enjoyed a fantastic lunch on Larvotto beach, undeterred by the unusual rain. After a short break, the evening continued at Twiga, Flavio Briatore's renowned restaurant and nightclub. Guests were treated to an Italian sharing-style feast, followed by dancing into the early hours as the restaurant was transformed into a vibrant nightclub. Saturday's activities were tailored to suit a variety of interests. Groups embarked on helicopter rides, luxury yacht trips along the Mediterranean coast and a tourist train tour of Monaco, exploring the F1 circuit and local highlights. Others faced an adrenaline-pumping challenge on the go-kart track at Parking Pecheur, overlooking the Mediterranean. The day culminated in a thrilling match at the Stade Louis II against AS Monaco, which, despite the defeat, was followed by a relaxed gathering at the Fairmont Hotel, where guests enjoyed light bites and drinks to lift their spirits. The weekend came to an end on Sunday morning when the group returned to Eindhoven, enriched by an unforgettable experience. Fun fact: the group returned later in the year for another CAP-hosted event when PSV played AS Monaco again, further cementing CAP Events' role as a premier event partner.

CAP Events was approached by an agency to organise an exclusive weekend in Marrakech for senior management from the MENA region of a global oil services company. The carefully curated programme included a stay in one of Marrakech's most luxurious five-star hotels and a stunning dinner in the courtyard of the Villa des Orangers, a stunning property in the Medina. After a morning of work, guests would have been transported to the desert for a dinner under the stars in a five-star setting, with Mr Andre Kuipers, an ESA astronaut, as the keynote speaker. His engaging stories of space exploration were perfectly tailored to inspire the engineers in attendance. Although CAP Events won the tender, the agency inflated the prices, prompting the client to replicate the programme independently. CAP Events was only retained to book the guest speaker. We were later told by Andre Kuipers that the weekend was a resounding success, with his interaction with the audience particularly impactful. While we did not execute the full event, the experience underlined the strength of our vision and programme design and proved CAP Events' ability to create memorable experiences - even when we're not at the helm.